Released on: July 14, 2008, 10:20 am

Press Release Author: Brian Boley - Onward Coatings Company, LLC

Industry: Automotive

Press Release Summary: Automotive companies first to benefit from green
alternative to traditional chrome plating


Press Release Body: Mentor, Ohio July 14, 2008 -Chrome plating is everywhere. From
automotive wheels to the toaster in your kitchen, the bright finish is a popular
coating option. However due to environmental and waste issues, decorative plating
companies that apply chrome by traditional methods are finding it hard to survive.

Industry is primed to embrace "green technologies", but continues to look
for increased durability and versatility in an alternative coating.
Onward Coatings Company, LLC and yet2.com Inc., along with
Cleveland-based Source Capital, LLC and Pillman, LLC have answered
that call.

The four companies have brought to production an automated pilot facility
to run production and validate PVD technology for industries that want
and need a viable alternative to traditional chrome plating.


"We are pleased with the response from different industries after our initial press
release in August of last year," stated Brian Boley co-founder of Onward. "Our
business model is the application of the technology onto aluminum substrates,
focused first on automobile wheels. However early on we designed the plant to be
versatile enough to look at other markets. The interest has been high not only in
automotive but other industries including both domestic and overseas companies".

"Some of the chemicals used in traditional chrome plating are a real problem. As a
result, government agencies are increasingly involved," stated Kevin Richards
Operations VP and partner. "With the automotive industry's heightened focus on the
environment, Onward has a chrome coatings technology that is production-ready and
ecologically sound."

The process Onward Coatings will be supplying is 100% environmentally
friendly, substantially lighter, priced similar to, and much more durable
than the traditional process used to chrome plate wheels today.

Onward Coatings' technology uses powder paints combined with
Physical Vapor Deposition (PVD) to apply a smooth chrome-look finish
to automotive wheels. The process has passed major automotive testing
in independent labs, while retaining the deep rich chrome color the
consumer desires.

Local Cleveland investor Jamie Pilla is enjoying the progress. "Having
an automotive background, I fully understood the business model
presented by the Onward founders. Taking the model and bringing it to full
production in eleven months was an aggressive goal and met, that combined with the
quality of product we are currently putting out only increases my confidence in the
technology."

The Onward production facility in Mentor, Ohio is now coating parts for clients.
Initially, Onward will employ up to 30 people. The company's model includes the
building of a large-scale production facility within 24 months, bringing the
potential employment to 100 opportunities in the area.

Onward Coatings' licensing and technology commercialization partner, yet2.com Inc.,
believes the opportunity extends well beyond this next facility. Phil Stern,
yet2.com co-founder and CEO comments, "We are excited about the opportunity to work
with Onward in building business relationships that will accelerate the adoption of
this technology in other geographic markets and for other applications beyond
automotive chrome replacement."

Onward Coatings was founded in 2003 to understand, test, and bring to market PVD
chrome coatings to the automotive industry. For more information visit
www.onwardcoatings.com
If you would like more information about this topic, or to schedule an interview
with Brian Boley, please call Brian at +1-614-778-2663 or email
brian@onwardcoatings.com

About Onward Coatings Company, LLC
Onward Coatings Company, LLC was founded with the purpose of supplying alternative
coating and chrome plating options to the aftermarket and original equipment wheel
industries. Onward's management team has spent the last three years researching,
testing, and branding alternative chrome coatings to the automotive industry. Onward
has developed the process to commercialize a viable chrome alternative, and is also
focused on future advancements of the technology. Onward will continue to seek new
ways to provide innovation in the way coatings are applied, the types of coating
applications that can be applied in a more effective manner, and the products to
which applying a coating will add value.
For more information visit www.onwardcoatings.com

About Source Companies, LLC
Since 1982, Source Companies, LLC has specialized in providing growth advisory and
investment banking services to the controlling owners of medium-sized businesses.
Typically a company begins to use our services when its revenue base is between $25
million to $250 million. We have successfully represented hundreds of such
companies. Many of these have profitably grown to $300 million to over $2 billion in
revenue size. Our services are designed to help the controlling owners of a business
build a more profitable and more valuable company.
For more information visit www.sourcecapital.ws

About yet2.com
yet2.com provides intellectual property consulting and licensing services to
world-class clients around the globe. Yet2.com Inc and its online marketplace were
founded in 1999 to promote technology licensing and transfer, with original
investments from Siemens, Bayer, Honeywell, DuPont, Procter & Gamble, Caterpillar,
and NTT Leasing. The privately held company has offices in the United States,
Europe, and Japan. The web site now has over 100,000 registered marketplace users
including many of the Fortune 500 and over 11,000 SMEs. In addition to its core
team, yet2.com has created a wide network of technology transfer partners covering
many of the technology-rich countries around the world as well as relationships with
technology transfer organizations, technical expert networks, SME networks,
technical magazines, online technical communities, and technology brokers. These
provide market-wide access to technologies and needs in countries such as Russia,
China, India, Korea, Brazil, South Africa, Japan, the US, and Europe. For more
information, visit www.yet2.com.
Contact:
yet2.com
Tim Bernstein +1-781-972-0600


Web Site: http://onwardcoatings.com

Contact Details: Brian Boley
Onward Coatings Company, LLC
8200 Tyler Blvd
Suite J
Mentor, OH 44060
p 440-266-1760